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About LIT

our story

About LIT Some of you, dare to be different, others don’t have the courage to awaken the animal inside them.

Human and animal physiognomies merge through instincts, animistic tendencies and characters.

In a world where we’re all different, where some live by the rules & others break them ; we are all someone else on the outside.

But you’re only you when you’re #lit.
Let’s experience this journey together. But first, tell us, who are you when you’re not you?
“Style is a way to say who you are without having to speak”
Rusty / CEO

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